TRINITY, NC: With a new communications team in place, Sealy has placed a greater emphasis on integrating PR into its overall marketing strategy.
“A huge focus has been integrating all of our different marketing elements together,” Jamie Piper, director of marketing communications for Sealy, told PRWeek. “So we are becoming more consumer-focused by better integrating PR into the entire marketing mix. It is less about it being a separate entity.”
The more integrated approach reflects a new internal and external ...