TRINITY, NC: Sealy has named CKPR as its AOR following a four-month competitive review.
CKPR, the PR division of ad agency Cramer-Krasselt, was also named Sealy's advertising AOR.
Margo Borgiorie, director of global marketing, communications, and licensing at Sealy, said the firm wants the agencies to provide ideas on how to best reach its customers. While a plan hasn't been finalized, she said outreach may involve interactive and buzz marketing tactics.
Joel Curran, MD of CKPR, said the agency will work ...