Don Stanziano's first clue that he was in for a very long Monday came the day before. The corporate PR director for Scripps Health recalls the weather being a little too perfect on October 21.

"It was the kind of day [all] in Southern California recognize," he says. "It feels like fire weather."

Indeed, Stanziano smelled smoke that day, and the fires that swept across Southern California last October were well underway. As a communicator for Scripps, a $1.7 billion nonprofit with ...