NEW YORK: Lifestyle media company Scripps Networks Interactive has hired Rogers & Cowan as AOR for its home brands, including HGTV and the DIY Network.
Agency SVP Maggie Gallant will lead the account, and nine agency employees in New York and Los Angeles will work to raise awareness for the channels, their respective online destinations, and branded products. Rogers & Cowan's strategy will also focus on driving ratings and online traffic.
"It's a very diversified mix of traditional, print, broadcast, ...