TORONTO: The Bank of Nova Scotia has given ETrade Canada a new name—Scotia iTrade, and will support the rebrand with ongoing communications support

While Scotiabank purchased ETrade last July, the new name gives Scotiabank another opportunity to talk to media about the bank's new, affordable approach to online investing. “The real purpose of buying ETrade—and bringing it into our family of brands—is to demonstrate Scotiabank's commitment to providing top-ranked online brokerage services to independent investors,” said Frank Switzer, ...