LAS VEGAS: Schwinn Bicycles is attending next week's International Consumer Electronics Show (CES) for the first time in order to unveil its electronic bike, the Tailwind, and its battery technology, which was created with Toshiba.
Brands are using the popular show produced by the Consumer Electronics Association (CEA) as part of their PR strategies to kick off 2009. The show, which takes place in Las Vegas from January 8 to 11, attracts journalists, analysts, and industry professionals and was the site ...