NewStar Media last month handed its PR and investor relations account to New York-based GS Schwartz & Co.
The Los Angeles-based entertainment company, which had revenues of $16.6 million last year, hired Schwartz to generate awareness within the investor community and among consumers. NewStar did not employ a PR firm prior to this, and there was no bidding on the account.
'We talked to other firms but we thought Schwartz was the right firm for us,'said president and CEO Ron ...