Whether it's established pros pursuing a degree or recent grads using their new-media savvy, education can benefit all PR pros.

In 2001, Jane Berg was working in communications for Northwest Airlines when, she says, “the airline industry went spiraling in a bad direction.”What could have been a bleak stretch in Berg'scareer became her call to action. She'd been pondering going back to school to get her Master's in public health at the University of Minnesota, but as a mid-level pro, she ...