Though recent book promotions have raised its profile, publisher Scholastic seeks to become as equally well-known for its commitment to childhood issues and education.
When released this summer, Harry Potter and the Half-Blood Prince broke publishing records on two continents for being one of the most successful book launches of all time.
Although the popularity of the series contributed to its sales momentum, US publisher Scholastic knew it needed to have a role in both building suspense and controlling the flow of ...