NEW YORK: Scholastic is conducting the “One Million Bookprints for One Million Books” campaign to extend the reach of its donation efforts. The initiative is emphasizing the importance of giving children access to books.
A primary goal of the campaign is to amplify Scholastic's “You Are What You Read” microsite, which launched last year, said Kyle Good, SVP of corporate communications at the company. The site has more than 20,000 "bookprints," or listings of five books that have impacted the ...