Schlage (Carmel, IN)
Young & Laramore (Indianapolis, IN)
Key to Strong Challenge
June 23-27, 2012
To ensure consumers remember a lock company, agency Young & Laramore worked with Schlage to create an experiential brand campaign in the Seattle market.
The Key to Strong Challenge, a citywide scavenger hunt, took brand engagement beyond traditional paid media. To fuel consumer interest in the company, Young & ...