Client
Schlage (Carmel, IN)

PR agency
Young & Laramore (Indianapolis, IN)

Campaign
Key to Strong Challenge

Duration
June 23-27, 2012

Budget
$50,000-$70,000

To ensure consumers remember a lock company, agency Young & Laramore worked with Schlage to create an experiential brand campaign in the Seattle market.

Strategy
The Key to Strong Challenge, a citywide scavenger hunt, took brand engagement beyond traditional paid media. To fuel consumer interest in the company, Young & ...