For most PR Pros, someone widely known as “Dr. Doom” might not be the most desired client. Then again, Andrew Schiff, director of communications at investment firm Euro Pacific Capital, finds himself in a very unique position.

Dr. Doom is his older brother Peter, president and chief global strategist for Euro Pacific. He is best known for having foretold the economic meltdown while most other financial experts were talking up the boom times in the real estate and financial markets.

Bringing that ...