If the planet had a PR team, it would likely be led by Kristina Schake.
A fixture in California's political and social-action campaign scene, LA-based Kristina Schake Consultants guided global media strategy and press operations for this summer's Live Earth, the seven-continent day of concerts on July 7, 2007, meant to draw attention to the climate crisis and encourage individual empowerment.
The assignment was simple: In six months, from start to end - and with little budget for paid media - Schake's ...