PHILADELPHIA: Personal hygiene products manufacturer SCA Americas has selected Burson-Marsteller as its agency partner for its Tork brand after an RFP.
Four agencies competed for the account: GolinHarris, Weber Shandwick, The Food Group, and Burson, according to a source familiar with the process.
Cramer-Krasselt was hired as the Tork brand's first AOR in the US in September 2009. Representatives at C-K declined to comment further on their relationship with the company.
SCA Americas confirmed that it chose Burson as its agency ...