MELVILLE, NY: A year after filing for Chapter 11 bankruptcy protection, Italian quick service restaurant chain Sbarro has named Fishman Public Relations its AOR after an RFP.
The other finalists in the review were Emanate, SPM Communications, and Mason Communications, said Mark Censoprano, CMO of Sbarro. In the past, the company “has had relationships with a few different firms” on project work, but Fishman is Sbarro's first AOR, he said.
Censoprano said the company selected Fishman because of its experience ...