The Saudi Basic Industries Corporation has appointed the Interpublic Group as its global communications agency.
The brief, believed to be one of the biggest in the world and worth a significant seven-figure annual sum, will see Interpublic-owned Weber Shandwick among those supporting all areas of communications.
The decision follows an extensive six-month, competitive review process in which SABIC invited IPG, Omnicom, Publicis, and WPP to participate.
Work was previously with WPP, primarily with Hill + Knowlton Strategies.
“Whilst all invited global agencies are respected ...