Satellite radio didn't just give Howard Stern fans a way to tune in to the shock jock after he left terrestrial radio. The two major providers of satellite radio also have given healthcare PR pros a valuable way to reach niche audiences.
Nick Ragone, SVP and director of the New York communications media strategy network at Ketchum, says the trend with satellite radio mirror the broader trends in media.
"With blogs, online sites of traditional media, etc., they all have more original ...