PLYMOUTH, WI: Sargento Foods declared August National Panini Month as a way to boost awareness of its line of natural sliced cheeses. Sargento is working with New York chef Jason Denton, who owns Panini-themed restaurant 'ino, and is also providing tips and recipes for consumers to make their own grilled sandwiches at home.

"We're leveraging National Panini Month with new product introduction through traditional and nontraditional communication activities," said Stephanie Scholz, core marketing manager for Sargento. Three new varieties ...