Company: Sara Lee Deli
PR agency: O'Malley Hansen Communications
Campaign: Deli Difference
Duration: November 3, 2009
Sara Lee Deli celebrated National Sandwich Day on November 3 with an effort designed to give back and engage with consumers on Twitter. The company encouraged fans to follow it on Twitter, and Sara Lee would donate money to Share Our Strength, an organization that fights childhood hunger.
Strategy
"The Deli Difference was a 24-hour campaign, so we chose Twitter because ...