Consumer goods manufacturer Sara Lee has trimmed down its product line and installed a fresh CEO while ensuring that consumers, staff, and other stakeholders are kept in the mix.
For Sara Lee, February 10, 2005 has become a pivotal date.
Breaking from its history of serving up everything from cheesecakes and hotdogs to T-shirts and shoe polish, Sara Lee announced a dramatic plan to slim down its portfolio. The consumer goods manufacturer made a bold decision to slice approximately 40% of ...