DOWNERS GROVE, IL: Sara Lee is reaching out to investors and employees through events and social media to explain its name change to Hillshire Brands Company.
Sara Lee unveiled the new name and logo on Tuesday at an “investor day” in New York. Edelman Chicago and marketing agency MJM Creative Services helped with the event, which was attended by 200 analysts, investors, and media representatives. MWW Group, the Sara Lee brand's AOR since 2005, is not working with the company ...