PARSIPPANY, NJ: Coyne PR was selected by the Sanford Health Foundation, the philanthropic arm of Sanford Health, to lead its new national breast cancer initiative.
Coyne's health practice will be supporting the initiative as AOR through its specialties, including health and wellness, medical and science, and cause and advocacy, said Kevin Lamb, VP of Coyne's health practice. The account will also be guided by the agency's digital practice Studio C.
"It's a really exciting program," Lamb said. "[Sanford Health hasn't] made public what ...