MILPITAS, CA: SanDisk has selected Hill & Knowlton as its consumer AOR, several months after enlisting the agency as its corporate AOR.
Ryan Donovan, senior director of corporate communications at SanDisk, said H&K won the mid-six-figure business following a competitive review that included incumbent Cohn & Wolfe. The consumer business was also shared with Lyman PR, who continues to handle SanDisk's b-to-b business.
A representative at C&W declined to comment.
“We're going to drive more consumer media coverage,” Donovan said. ...