Company: SanDisk
Team size: About 16
What's new: Bringing together PR, online and brand marketing, as well as reorganizing PR against three core businesses
When Ryan Donovan, senior director of corporate communications, brand, and Web, came to SanDisk from HP more than a year ago, he was faced with revamping the way it executed communications. The company's approach, he says, had quickly grown old fashioned.
"Most activity was related to the press release," recalls Donovan, who adds that the communications ...