The start of 2007 brought with it an increase in interest in mobile music, owing mostly to the announcement of the iPhone.
But the other reason, notes Eric Villines, VP at MWW Group and account lead on Samsung, is that consumers are recognizing and unlocking the music capabilities on their current phones. Combine those two, and you have what Villines calls a perfect setting for the release of Samsung's UpStage music phone.
Strategy
Samsung partnered with Sprint Nextel to bring UpStage to ...