Samsung considers firms to lead global electronics unit
SEOUL, SOUTH KOREA: Samsung is reviewing agencies to lead its global electronics division, according to several industry sources. The task involves working with the company's Korean corporate headquarters. The selected agency would also support other firms that work on the business in other geographies, said a source familiar with the review.
Samsung has already met with the bidding agencies, said another source. The account budget is “mid-sized” and Edelman is pitching the business as the incumbent, the source ...