BENTONVILLE, AR: Sam's Club is conducting a grilling challenge and outreach campaign to engage bloggers and consumers this spring.
The retailer created the “Will it Grill?” effort to “break through the noise” of competitors during the spring season, said Carrie Foster, senior PR manager for the company.
“Everyone wants to talk about spring and outdoor entertaining, so we thought about the [food products] at Sam's Club that we can grill that people don't think of all the time,” she explained. ...