USA Today recently reported that Sonic, owner of the largest chain of drive-in restaurants in the US, was the latest fast-food company to adopt the marketing strategy of giving away free food.
On June 7, Sonic gave away 3 million 10-ounce floats from 8pm to midnight, hoping the attention would help bolster sales.
Wendy's is currently undergoing a national hamburger tour that launched in Charlotte, NC, and will be making its way to 25 cities this summer, says Bob Bertini, ...