The LGBT Media Summit, now in its eighth year, kicked off August 24 in Philadelphia. This year's four-day summit comes at an interesting juncture in the gay rights movement, with new opportunities for PR firms in the kind of media coverage they can generate for their clients.

One of the reasons for that is the legalization of gay marriage. In June, New York became the sixth (and largest) state where gay and lesbian couples are now able to wed.

Mainstream and ...