Backed by a solid comms strategy, online magazine has established itself as a leader in breaking news

When it was founded in 1995, the general wisdom about Salon.com was that it was a great idea. A magazine - online only! The future is here!

After the tech bubble burst and tons of seemingly brilliant online companies fizzled out, sentiments changed. An online magazine? With no print ad revenue? It can't last.

But it's almost 2008, and ...