WASHINGTON: The ongoing investigation into a salmonella outbreak in peanut butter has many companies, as well as federal agencies and associations, focused on online communications to keep consumers informed.
The American Peanut Council, the trade organization that represents peanut manufacturers, is working with Ogilvy PR Worldwide and Argyle Communications to educate consumers about which peanut products were recalled and which ones remain safe.
“We want to drive people to our site to get updated information,” said Patrick Archer, president of the American ...