Hiring and salaries are making modest gains, but a loosening employment market and PR's rising influence are fueling competition for the industry's best, finds the PRWeek/Bloom, Gross & Associates Salary Survey.

If you wanted a raise last year, you likely got it. And if you have expertise in a vertical that performed well despite economic turmoil, such as healthcare, or if you can combine solid traditional PR skills such as cold pitching reporters with digital storytelling, you might ...