Client: Saffron Road
PR agency: Hewar Social Communications
Campaign: Reaching Muslim consumers during Ramadan
Duration: July-August 2011
Looking to reach more consumers during August, the month of Ramadan, and raise awareness of its Halal-certified product line, Saffron Road developed a multifaceted digital effort in which it partnered with Whole Foods Market and a number of other retailers.
The team focused on digital channels because many consumers were already online to discuss Halal food ...