SAN RAMON, CA: Last week's protest outside Safeway's annualshareholders conference by PETA had all the makings of a PR person'sworst nightmare.
Along with a 25-foot banner reading "Safeway means animal cruelty,
PETAhad planned a bit of street theater in which activists costumed asmachete-wielding butchers would "skin alive
compatriots in animaloutfits, protesting the grocery chain's refusal to improve conditionsfor farmed animals.
But only days before the meeting, Safeway's public affairs departmentbegan working with PETA, and quickly announced new standards formonitoring conditions with meat suppliers - ...