It's quite unusual for one story to set the tone for media coverage of a category for decades.
But a high-profile 1987 CBS 60 Minutes segment, which exposed ATV safety risks, is still negatively affecting manufacturers of dirt bikes and all-terrain vehicles (ATVs) used for off-road recreation, who continue to attempt to shake off a long-held media perception that it's potentially a dangerous activity - especially for children.
"We do get covered, but it's mostly negative when you're talking about ...