My Child's Pack is a full-size, lightweight ballistic backpack, designed by fathers and former deputies Joe Curran and Mike Pelonzi, for kids in middle school and high school, in light of recent school shootings.
The company launched a Web site and sought to position itself as a back-to-school retailer for families with middle- and high-school students. "Our goal was to create something the kids could take with them and have an active role in their defense," said MJ Safety Solutions marketing ...