WASHINGTON: The nonprofit Sabin Vaccine Institute hired Hyde Park Communications to develop new branding for the organization as well as provide strategic communications counsel and media relations.
Sabin runs research and advocacy programs intended to reduce suffering from infectious and “neglected” tropical diseases such as hookworm and rubella. Christine Middleton, Sabin's recently appointed director of marketing and communications, said the challenge for her organization is making itself better known when so many other health-related advocacy organizations compete for the same ...