SAN FRANCISCO: Saatchi & Saatchi S, the agency network's sustainability firm, has launched a PR and social media practice. The agency has hired Jessica Appelgren as VP of communication to lead the unit from its global headquarters in San Francisco.
Previously, the Publicis Groupe-owned firm focused primarily on executive and internal communications for sustainability programs, but the practice will include external communications and campaign-launch capabilities, said CEO Annie Longsworth.
“Communications has to be louder and better in order for sustainability ...