RV sales get a boost from centennial celebration

Client: Recreation Vehicle Industry Association (Reston, VA)
Agency: Barton Gilanelli & Associates (Philadelphia)
Campaign: RV Centennial: An American Journey Continues
Duration: January – December 2010
Budget: $725,000

Gary LaBella, VP and CMO of Recreation Vehicle Industry Association (RVIA), explains that “a boost” was needed to help the industry recover from weak sales caused by the recession. Longtime AOR Barton Gilanelli &Associates (BG & A) helped devise a campaign honoring the 100^th anniversary of the first mass-produced RVs to generate industry ...