Company: Rust-Oleum (Vernon Hills, IL)
Campaign: Rust-Oleum Countertop and Cabinet Transformations Launch
Duration: January-October 2011
Last year, Rust-Oleum launched "Transformations," a line of first-to-market refinishing products for kitchen cabinets and countertops that lets consumers change the look of their kitchens for less than $500.
To introduce the products and drive sales, the in-house team devised and executed a campaign to engage key influencers and consumers.
"Consumer research ...