NEW YORK: Russian Standard Vodka USA has named Syndicate Media Group its AOR for PR, expanding the agency's existing role as the brand's digital AOR.
The agency, which won the PR business following an informal review, was hired as the company's digital and social media AOR last July, said Nathan Ellis, founding partner at Syndicate.
“This puts us in a position to deliver the most value for the client because we can give them really turnkey service for their brand communications,” he explained, ...