International comparative studies of PR students are rare. But Dr. Elina Erzikova at Central Michigan University has studied Russian and US PR students for several years to examine their views and perceptions of the profession, leadership, and ethics. Do students in the two countries see things in more or less the same way?
According to Dr. Erzikova, both Russian and American students tend to idealize PR and see it as a glamorous and prestigious profession. The students also agree that ...