Objective: Russ Berrie and Co. will introduce consumers to its new plush toy line, SeaPals, a part of its Applause brand, on July 2, at Ripley's Aquariums in Myrtle Beach, SC, and Gatlinburg, TN. "We... tried to find a place conducive to the brand and what it stood for, such as educating [consumers] on the environment specifically related to marine life and the ocean," said Jeff Bialosky, EVP of sales and marketing at Russ.
Idea: The toys come with online alter ...