Drawing on years of working with top communicators, executive recruiting veteran Don Spetner helps industry newcomers get off on the right foot.

Because I work for one of the biggest executive recruiting firms in the world, Korn/Ferry International, I spend a lot of time talking to young people who want to build their careers in communications. I see people at all stages, including recent college grads trying to get their first job, 20-somethings who want to move up, even established ...