NEW YORK: Ruder Finn launched a new technology and innovation practice and hired sector veteran Sabrina Guttman to lead it as global head.

The practice will be based in the Bay Area and is specifically designed to meet the communications needs of the growing technology industry. It will tap into the expertise of 60 to 70 Ruder Finn employees in the US and other regions, including the UK and China.

Guttman was most recently GM of AxiCom North America, but has also held roles at Business Objects, ...