Generating buzz at a trade show is always challenging.
Generating buzz at a large trade show when you are launching at the event and have barely any PR budget is a much more difficult puzzle to solve.
Software startup Think2020 "had a complex message, a small budget, and a blank slate," says Suzanne Moccia, senior account strategist at Carabiner Communications.
Strategy
Think2020 markets TruCore, an application development framework that helps developers build applications at the speed of business by eliminating the permutation problems associated ...