Most PR firms, one way or another, aspire to be as globally attuned as possible. But with this reach comes a whole host of potential problems.

Most PR firms, one way or another, aspire to be as globally attuned

as possible. But with this reach comes a whole host of potential

problems.



Ketchum found this out the hard way during the recent Taiwan earthquake,

which devastated its Ketchum Newscan office as well as the abodes of the

office’s employees.



’The island-wide blackouts left us without electricity for nearly 48

hours,’ ...