Although reporters and editors commonly rely on newswire Web sites as a primary source of story ideas, many are also turning to feed or news aggregators, such as Google Reader, to create custom information sources.
Therefore, many communications pros, as well as newswire companies, are also making rich site summary [RSS] feeds a part of their external communications strategies. The tool is helping agencies reach a broader base of journalists with story ideas, says Evan Kraus, APCO Worldwide SVP and ...