With all of the attention blogs and podcasts have been getting over the past year, it can be easy to forget about the concept that makes them so powerful in the first place: Real Simple Syndication (RSS) feeds.
"We must talk to all audiences in the way they want to be spoken to," says Doyle Albee, director of the new media practice at Metzger Associates in Boulder, CO. RSS feeds play a key role.
Wilson Cleveland, head of new media services ...