MIAMI: Royal Caribbean recently embarked on a global interactive effort to promote the launch of Oasis of the Seas, its largest cruise ship to date. The company partnered with USA Today to create a contest inviting citizen journalists to contribute news to the outlet's Cruise Log beginning November 19 when the Oasis takes is inaugural three-day trip.

The company will choose a winner for the "Reporter at Sea" campaign from the US, Canada, Germany, Mexico, and the UK to report from the trip. The "special field correspondents" will have access to the ship's ...